By Siobhan Ali
LA-based activewear brand Wolven strives to change the fashion industry and “make sustainability sexy”. Inspired by geometric patterns found in nature and colours derived from Indian art, Wolven’s designs foster an appreciation for Earth’s landscapes and cultures. As such, it aims to give back to the planet around us and is underpinned by environmentally-friendly practices at each stage of the supply chain.
Wolven’s clothes are made from either beechwood pulp fibers or Recycled P.E.T fabric (RPET), recycled plastic water bottles. The latter helps to remove these harmful materials from our beaches and landfills and repurpose them. The brand also produces and manufactures smaller quantities of products to minimise waste.
RPET fabrics are sustainable not only in their “fabrication” but also in their “functionality” as they are durable and have antimicrobial properties, allowing them to stay clean for longer. This reduces their overall environmental impact as they require less machine washing and do not need to be replaced frequently.
Indeed, Wolven strongly advocate against the fast fashion industry and ensure their clothes have longer life cycles. In line with this, they have taken care to incorporate reversible designs in their clothes so they can be worn more frequently and in multiple ways. This demonstrates their commitment to incorporate sustainable practices wherever possible as well as creativity in coming up with such solutions.
Sustainability encompasses not only taking care of the environment but also socially-friendly practices. As such, Wolven takes great care to monitor their production lines and consider issues such as fair wages, positive working environments free from exploitation, health and safety, and more. Their manufacturers in China are certified by the Workplace Conditions Assessment with an 87% score for ethical production practices.
Wolven has also partnered with various causes to support sustainable practices. For example, their collaboration with “Cancel Plastic” allows them to further address the plastic crisis by funding cleaning of the Earth’s oceans. They also work with “Climate Neutral” to recognise, minimise and offset the greenhouse gas emissions generated during their production cycles. By manufacturing in China where RPET fabrics are produced, for example, they can reduce their products’ carbon footprint. Similarly, they purchase carbon credit which support conservation projects, thereby compensating for their emissions. Their wood-pulp fibers are sustainably harvested through a carbon-neutral process.
From leggings and shorts to swimwear and t-shirts, the brand attracts a socially-conscious generation of consumers. Wolven will be offering FS2021 guests an exclusive 25% discount on all orders from their website.