THE FS BLOG: A NEW RUNWAY

O’Wow Product Review

By Siobhan Ali

St Andrews Charity Fashion Show will be partnering with hair treatment company O’wow for our upcoming FS2021 show. 5 lucky followers will have the exclusive opportunity to win an at-home treatment kit, valued at £55 each. I was fortunate enough to test out the kit to offer a review of the products and give guests a sneak peek of what’s in store.

It is important to note before I start, that I naturally have very wavy and textured hair. Despite straightening, my hair quickly reverts back to its waves and so my aim with the O’wow kit was to calm down my curls while avoiding frizz and dryness.

The kit is accompanied by detailed instructions on how to use the smoothing treatment. Admittedly, this is not a process you can rush and does take up an evening to ensure you properly apply the serum, let it set, and then blow-dry and straighten your hair. However, this is a lot less time than you would spend at a salon and is well worth the effort considering the effects can last for up to two months.

The results were immediate: my hair has been sleek, glossy, and straight. More importantly, this look has been sustained over the last few weeks, despite multiple washes. My hair is much easier to manage and looks styled whether it's thrown up in a ponytail or just let out.

The primary ethos of O’wow is to provide a healthier alternative to salon treatments using natural ingredients. The brand aims to support users to achieve silky, smooth, and shiny hair without the toxic and harmful ingredients often used by professionals. In that regard, O’wow exceeded my expectations. I have noted no damage to my hair through the use of this product, despite any initial trepidation that these heat-activated serums may cause it to become dry and brittle. In fact, I have enjoyed shiny, voluminous, and soft hair throughout this whole process.

There is also very little maintenance required to maintain this look – the kit comes with a sulphate-free shampoo and conditioner which, once again, limits damage to your hair. You are also encouraged to blow dry your hair after every wash to preserve results. On a side note, the shampoo and conditioner smell amazing which lasts despite a busy day running around.

On the whole, it was a very hassle-free process and leaves your hair feeling refreshed and sleek – much like after a new haircut or salon treatment. If like me, you would rather spend a few extra minutes in bed rather than styling your hair without compromising your look, O’wow is a must-have. I have a few more weeks before the effects are expected to run their course but I am already planning to get my hands on another set.

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